Business is Client Reliant.
Podcast: Play in new window | Download
Disclaimer: This Podcast is for Construction Industry Business Owners who want to hear the truth no matter how much it might sting. If you’re looking for nicey, nicey leadership advice? Go watch a TED talk!
The Triangle of Truth.
Depending upon your years in Business and your experiences across those years. The word ‘Client’ will either make you wince or get you excited.
When we first set out in Business, we couldn’t get enough clients. We’d pretty much take on or do anything a client wanted us to do… But that didn’t last long.
If you haven’t had ‘one of those’ clients, or a client hasn’t burned you. You’re either a Hobbit working in the Shire! Or you haven’t been in Business very long.
The challenges clients create direct affect both us company owners and our employees. Our interactions with clients are different, but we both have relationships. Therefore we use a triangle to represent our relationship.
The triangle relationship is undeniable. However, the positioning/hierarchy of that triangle is typically where confusion kicks in.
Our people often view the triangle as inverted with the company and them at the top and the client below.
Understandably, they think this way as they are defensive of the company. They won’t be walked over on the Jobsite, and they know some clients don’t pay or are outright difficult to work with.
However, we must shift this perspective. Our people must respect and appreciate that the client is number one. This doesn’t mean that they are always right or that we should always rollover.
It represents the truth that every dollar that makes up your employee’s wages started life in your client’s bank!
No client, no wages. No client, no business. No client, no job. We don’t have to like them, but we must respect them!
Once we learn to respect them, then we need to learn how to build the strongest relationship with them possible, and that doesn’t just mean doing the best job we can. That’s just the beginning.
The statement ‘Business is Client Reliant,’ as obvious as it sounds to us, isn’t always evident to our people. Plus, we need to understand that quality is the expectation. What we do above and beyond our skill, service, or trade is what makes the difference.
All of the above is what we will dive into in this week’s episode of the Construction MPa Podcast.
Program vs. Podcast?
The Construction MPa Program is an entirely different beast than the Construction MPa Podcast. However, it was ultimately built with the same end goal in mind, too:
A) Help small business owners strengthen their businesses themselves via a step-by-step process.
B) To provide a home for small business owners to openly discuss the challenges they face in a sales and bullshit-free environment.
If you want to know more about the Construction MPa Program, check out: Program Outline Page.
Business Owners Only.
“If you want to strengthen your business today. You need Construction MPa.”